The Power of IncidentalSeventy: A Deep Dive into a Unique Business Model

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In the ever-evolving landscape of entrepreneurship, innovative business models continually emerge, each with its own distinctive features and success stories. One such intriguing business model that has gained prominence in recent years is IncidentalSeventy. Unlike traditional businesses, IncidentalSeventy thrives on the concept of incidental occurrences and serendipitous events. In this article, we will delve deep into the world of IncidentalSeventy businesses, exploring their origins, key principles, notable success stories, and the implications they hold for the future of entrepreneurship.

What is IncidentalSeventy?

To understand IncidentalSeventy, one must first grasp its core concept: the harnessing of serendipity and unexpected events as a strategic approach to business development. Unlike conventional businesses that rely on careful planning and market analysis, IncidentalSeventy businesses embrace randomness and chance encounters to fuel their growth.

The term “IncidentalSeventy” originated from a combination of “incidental,” referring to events that happen by chance, and “seventy,” representing the approximate percentage of reliance on such incidents in their business operations. In essence, these enterprises are built on a foundation of 70% reliance on serendipity and 30% structured planning.

Key Principles of IncidentalSeventy Businesses

  1. Openness to Serendipity: IncidentalSeventy businesses cultivate a mindset that welcomes and celebrates chance occurrences. They actively seek opportunities in unexpected places and are unafraid to pivot when a fortunate incident presents itself.
  2. Flexibility and Adaptability: These businesses are inherently flexible and agile, as they must adapt quickly to capitalize on unexpected events. They are not bound by rigid business plans and can change course at a moment’s notice.
  3. Diverse Networks: Networking is a cornerstone of IncidentalSeventy businesses. They build diverse networks of contacts from various industries and backgrounds, increasing the likelihood of encountering unique opportunities.
  4. Resource Efficiency: IncidentalSeventy businesses tend to be resource-efficient, as they do not allocate extensive resources to detailed planning. Instead, they invest in building a capacity for seizing opportunities as they arise.
  5. Risk Tolerance: Entrepreneurs in this space have a higher tolerance for risk, understanding that not all serendipitous events will result in success. They are willing to take calculated risks for potentially substantial rewards.

Success Stories in the World of IncidentalSeventy

  1. Airbnb: The inception of Airbnb is a classic example of an IncidentalSeventy business. In 2007, the founders, Brian Chesky and Joe Gebbia, were struggling to pay their rent. In a stroke of serendipity, they decided to rent out air mattresses in their living room to attendees of a local conference. This chance occurrence eventually evolved into Airbnb, now a global hospitality behemoth.
  2. Slack: Stewart Butterfield, co-founder of Slack, initially set out to create an online video game called Glitch. When the game failed, the team noticed that their internal communication tool, developed to manage the game’s development, was more popular than the game itself. This serendipitous discovery led to the creation of Slack, a widely used collaboration platform.
  3. Instagram: Instagram’s journey began as a location-based social network called Burbn. The founders, Kevin Systrom and Mike Krieger, noticed that users were particularly drawn to the photo-sharing feature of the app. Recognizing this serendipitous preference, they pivoted to create Instagram, which quickly became a social media sensation.

Implications for the Future of Entrepreneurship

IncidentalSeventy businesses challenge conventional wisdom in entrepreneurship and open up new possibilities for future entrepreneurs. Here are some of the implications these businesses hold for the future:

  1. Serendipity as a Strategic Asset: IncidentalSeventy businesses highlight the potential of serendipity as a valuable strategic asset. Entrepreneurs may increasingly seek to harness the power of chance occurrences in their business models.
  2. Greater Emphasis on Soft Skills: Networking, adaptability, and open-mindedness become critical soft skills for entrepreneurs in this model. Building diverse networks and effectively capitalizing on chance encounters will be essential.
  3. A New Approach to Risk Management: Traditional risk management models may need to be adapted to accommodate the higher tolerance for risk in IncidentalSeventy businesses. Entrepreneurs will need to become adept at assessing and managing unexpected risks.
  4. Potential for Disruptive Innovation: The unpredictable nature of IncidentalSeventy businesses can lead to disruptive innovation. By embracing uncertainty, these enterprises may uncover groundbreaking solutions and services.
  5. Changing Business Education: Business education may need to evolve to incorporate the principles of IncidentalSeventy. Curricula could include courses on serendipity-driven entrepreneurship and adapting to unexpected opportunities.


IncidentalSeventy represent a fascinating departure from the traditional entrepreneurial playbook. They thrive on serendipity, adaptability, and a willingness to take risks, leading to some of the most notable success stories in recent business history. As the world continues to evolve, entrepreneurs and business leaders may find inspiration in the principles and stories of IncidentalSeventy businesses, ultimately reshaping the future of entrepreneurship itself.

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